THINGS TO READ

Core Strategy A Framework for Planning and Predicting High-Growth Ventures by Mark Long 450 p. Launching high growth companies and new products has been a hit and miss process - mostly misses. Much of the blame is placed on the front end of the innovation process being inherently "fuzzy" and unpredictable. Drawing on the lessons of over 32 case study companies, Core Strategy takes a revolutionary approach to change the "fuzzy front end" of new venture/new product design to the "fabulous front end." Predicting if inventions will succeed in the marketplace and if an entrant can one-up incumbents is now possible. Core Strategy is where invention and strategy starts. Mark is introducing to a skeptical status quo a scientific-method approach where only a hip-shooting new venture design mind-set has existed. Core Strategy is breaking the decreasing returns paradigm that has paralyzed entrepreneurs and venture capitalists for decades. Mark has built a framework of models that drive four pattern-based theories. Core Strategy leverages off some of the finest research done in the last 10 years from the fields of innovation, technology adoption, business building, business design modeling and creative design. Core Strategy offers entrepreneurs and investors a fresh and forceful approach so the following is now possible during the concept design stage of new venture innovation: Knowing "what" should be invented and "why." Knowing "how to test the new idea" before hundreds of thousands or millions of dollars is spent on product development. Accelerating concept design by converging business, finance, technology, marketing and product design principles through an easy to understand common language. Expanding the number of product ideas that would have been missed under traditional approaches. Understanding precisely the scope and scale of product, organization, production system and finance requirements. Providing a clear and consistent language and models for entrepreneurs and investors to understand each other so due diligence and funding is accelerated. Core Strategy will provide you a platform for building a pipeline of "radical" ideas as well as an assessment system to ensure the "right" ideas are moved on for development and into the market.

Release Date 2010 Chapters for Free Review Download Introduction Chapter 1 Core Thinking Chapter 2 Category Mapping Chapter 9 Complementary Assets for Sale Innovation (Core Strategy #3) To Order Pre-publication price $25.00 To order and pay by credit card call (619) 696-3222.

"Core Strategy opened our eyes... It is the most significant new venture strategic resource we have seen... If Jeff and I can master the book we feel we have earned an MBA in new venture innovation." Noah Auerhahn President, Extrabus.com Winner, USC's Lloyd Grief New Venture Competition 2008 San Diego "Core Strategy is the first body of knowledge I've seen that has a chance to make the fuzzy front end of innovation finally a predictable process." Joel Soffet, Software Engineer President, Before the Call San Francisco

Financing the New Venture A complete guide to raising capital from venture capitalists, investment bankers and private investors by Mark Long Adams Media (2000) 353p. One of Amazon.com's best selling venture capital books helps entrepreneurs gain the attention of private equity investors. The 10-steps provide all the strategies, tactics, logistics, direction and charts you will ever need to put together a winning capital raising campaign.

"This is an extraordinary and phenomenal book. It is the most thorough and comprehensive explanation of what it takes to raise entrepreneurial capital that I've ever seen." Bruce Blechman, Author Best Selling Book -Guerrilla Financing "Powerful, nothing comes close to this insight on how to raise capital." -Chet Paulson, Past Chairman Regional Investment Bankers Association

WHITE PAPERS
The X Factor - Will You Miss the Next Home Run An 11 page paper describing how VCs can source, screen, shape and shepherd Disruptive Innovations	Free Download
How Consulting Firms Will Win at the Front End of Innovation A 25 page paper describing the vital role SuperLab plays in the success of consulting firms.	Free Download
The Visionary Way A 40 page paper describing the five disciplines of the Visionary Way. The research behind this paper integrates the principles from Built To Last, The Origin and Evolution of New Businesses (10 year study of the Inc Fast 500) and Good To Great.	Free Download
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