Consulting firms, venture firms and other companies use our lab knowing that high performance creativity takes place in unusual surroundings. Our clients and their clients discover our unique facilities and tools unlock the human spirit and mind for breakthrough ideas. In short traditional offices are fine for innovating along sustaining innovation lines. But when an entrant design team targets breakthrough innovations ordinary environments marginalize their efforts. To out compete the incumbency, through Substitute Innovation, Disruptive Innovation, Complementary Assets For Sale and Complementary Assets To Flip Innovations, “out of the way” places during the innovation process are a “must have” for entrants.
Business is cluing in on what helps great artists and performers reach peak performance. They live and work in creative environments. This is why we love the theatre, vacation spots, and special camps-we find that our attitudes, values, and perspectives soar and alter in unusual surroundings. SuperLab’s environment is inspired by and furnished by our Group Genius™ licensor MG Taylor Corporation. Matt Taylor (www.matttaylor.com) is a renowned architect, designer and pioneer of the “creative collaboration” movement. Most of today’s creative collaboration best practices can be traced back to its source – Matt Taylor.
The following pictures depict the SuperLab’s environment and other Matt Taylor designed environments.
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