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SuperLab exists to help companies “increase” and "accelerate” their returns on their “front-end” innovation efforts to grow their business.
For the last 6 years SuperLab has been riding the wave of scientific-method based practices right to the shore of business model concept design. Our consulting and investment firm clients have all surfed this same scientific-method wave for their current product development, go-to-market and portfolio management tools. And although product cycle time has been cut in half in the last 10 years the profitability of new products remains unchanged according to a 2004 Product Development and Marketing Association study.
“For new-to-the world products cycle time was reduced from 41.7 months in 1995 to 24 months in 2004. The dramatic decrease in cycle time shows the impact of scientific method-based product development processes, practices and technologies – but it is interesting to note that reducing cycle time in product development time did not improve the profitability of products.”
2004 PDMA Study |
“The fuzzy front end of product development is the least scientific.”
2007 PDMA Course Brochure |
Now, because of SuperLab’s revolutionary front-end business model concept design tools a quantum leap for increasing the success rate of new ventures/new products is now possible. Why? SuperLab has developed the tools that enable the front end of new venture/new product innovation to transcend from a “fuzzy” to a “fabulous” stage of the new venture process. SuperLab is, like W. Edwards Deming did for Total Quality Management, introducing the scientific-method and the tools to the 10% of the new venture innovation process that accounts for 90% of new venture innovation’s success.
“90% of the success or failure of any process occurs in the first 10% of that process.”
W. Edwards Deming
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